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Yamaha Seeks Younger Market Through Vegas Sweepstakes

Flanked by Playboy Bunnies from the Playboy Club atop the Palms is Bob Starr (on left) Yamaha Communications Mgr and George Maloof, Owner of the Palms Casino Resort (right)

Japanese motorcycle manufacturers are feeling the effects of the sluggish economy along with the rest of the motorcycle industry. ¬†Declining sales and aging customer base have eroded sales from Honda, Kawasaki, Suzuki and Yamaha. In an effort to reach a… Continue Reading