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Yamaha Seeks Younger Market Through Vegas Sweepstakes

Flanked by Playboy Bunnies from the Playboy Club atop the Palms is Bob Starr (on left) Yamaha Communications Mgr and George Maloof, Owner of the Palms Casino Resort (right)

Japanese motorcycle manufacturers are feeling the effects of the sluggish economy along with the rest of the motorcycle industry.  Declining sales and aging customer base have eroded sales from Honda, Kawasaki, Suzuki and Yamaha. In an effort to reach a… Continue Reading

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US Still Mired In Sales Slump

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Four motorcycle manufacturers, Suzuki, Yamaha, Kawasaki and Ducati are reporting a mixed bag of numbers regarding profits and sales for July.  Ducati reported a 7.5% July sales increase over last year in all three North American countries, US, Mexico and… Continue Reading

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Yamaha Recalls Thousands of YZF-R6 For Side Deflector Problem

Yamaha Recalls 54,000 R-6 due to improper side reflector position

YAMAHA is recalling 54,000 2006-2010 YZF-R6 motorcycles because the front side refelctor was not placed at the proper height which does not meet the requirement of FMV safety standard # 108 which regulates “lamps, reflective devices and associated equipment.  The… Continue Reading

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Yamaha Recalls 700 ’09 VMX17 Motorcycle For Electrical Problem

700 VMax Recalled For Electrical Problem

YAMAHA IS RECALLING CERTAIN MODEL YEAR 2009 VMX17 MOTORCYCLES MANUFACTURED FROM JUNE 2008 THROUGH MARCH 2009. THERE COULD BE EXCESSIVE ELECTRICAL RESISTANCE IN THE GROUND WIRE FROM THE ACCELERATOR POSITION SENSOR (APS) AND THE THROTTLE POSITION SENSOR (TPS) DUE TO… Continue Reading

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More Bad News For Yamaha

The worlds second largest motorcycle maker said its sales in Europe and North America may be lower than previously predicted as the worldwide credit crises deepens. “From May, there has been a sudden impact from the Greek crisis,” Chief Executive… Continue Reading

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2010 Star Stratoliner Deluxe

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[facebook_ilike] It doesn’t seem possible that five years have passed since I rolled out of the working class city of Portland, Oregon, in the saddle of the new Star Roadliner. Riding a Yamaha that wasn’t a Yamaha, well not by… Continue Reading

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Yamaha is bringing demo fleet to AMA Vintage Motorcycle Days

PICKERINGTON, Ohio — The American Motorcyclist Association (AMA) is pleased to announce that Yamaha Motor Corp. USA will have both Yamaha sportbikes and Star cruisers on hand for attendees to test ride at AMA Vintage Motorcycle Days this July 9-11… Continue Reading