Lotus Enters Luxury Motorcycle Market


It's not a bike you're likely to see parked on Main Street in Daytona during Bike Week.  Nor are you likely to see it pull up at your local bike night.

The C-01 from Lotus, designed by Daniel Stern (who designed the bike in TRON) is a limited production, extremely expensive and stupidly powerful collectors edition machine for those who can afford expensive toys.

Designed in conjunction with the Holzer Group, the CEO said, "The design process of the C-01 was a labor of love, there were many challenges, ensuring that the bike not only touches your visual senses with its timeless blend of classic appeal and modern execution, but that is safe and ergonomically sound was critical to me," says Günther Holzer.


What do you think?  Do these types of motorcycles help the industry overall (as in the concept car designs) or are they just rich collector toys?  Comment below.

Web Staff


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  6. Yes it goes to the concept world. Yes it is just for a show and not a road show. No, I do not want to own it because I want to ride my bikes. No, it does nothing for the general biker community.

  7. I don’t like it. It looks like a June Bug on wheels. Even if I could afford it, I wouldn’t want it.

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