Most brands don't give you a full fledged sales pitch at the demo rides. Indian, on the other hand, takes advantage of the opportunity to inform their prospective customers of the benefits and features of the brand. As the model offering expands, it's not going to be something they will be able to continue to do, but kudos to the marketing staff for doing it while they can. As you can see in the video, it's informative and designed to sell the value of owning the Indian over other brands. Additionally, the presentation does a good job of explaining why the bike feels so well balanced (right side drive) and how Polaris used the latest technology to enhance the ride experience.