Harley Hints at Entry Level Model Made in India and Electric Bike

made-in-india-bikeWe can't confirm it, but Gizmag is reported that during the recent 110th anniversary celebrations, Harley-Davidson H-D's COO (Chief Operating Officer) Matthew Levatich said the brand is planning to release a 500cc model to appeal to entry level riders, and that it will probably be built overseas.  Levatich is quoted as saying, "We have Harley-Davidson factories in India and Brazil – can we leverage those facilities and expertise so it can get to the, for example, Indian consumer, faster?  These are things we are becoming more open-minded to, but we understand the importance of ‘made in America’ – the American quality, spirit and integrity that matters to the customer."

Levatich also said he's often asked about an "electric"  model.  "People would say ‘hell no’. But why not: our engineers are quite intrigued with the idea of what an electric Harley would look like, sound like and feel like. And would it be visceral, would it be emotional, would it be luscious. And there’s a way to do that I believe, and it would be very exciting.”

Industry insiders speculate that the threat of a revived Indian Motorcycle Co is the reason Harley-Davidson is exploring every potential avenue to reverse its shrinking demographic base by attracting younger riders who may not care about where a bike is manufactured.

Read the report at Gizmag here

Web Staff


  1. Bryant so paranoid allowed toONPut the price of a $323look on approximately $237 and patrons will flip absent. If you are it true the very good gladness on the bestonly to a minor physical contact Stone has maintained a hard thinking

  2. Why not do it, every other company has become traitors and HD is not any different.

  3. " by attracting younger riders who may not care about where a bike is manufactured." H-D, people are NOT interested in a H-D built in India or Brazil…………they want an AMERICAN BUILT motorcycle !! And what the hell is this shit "made in china" on Harleys !!!???????????

  4. Harley fans don't want buells they want Harleys that's why it didn't make it, as for a 500cc entry model put a 500 cc v twin in a sportster style chassis build it in the us and it might make it

  5. I'm for better support of Buell or similar. Something on the level of an Indian Scout maybe. Electric motorcycle? 'scuse me while I puke.

  6. Harley needs something to replace the aging fleet of Buell Blasts in their Rider's Edge Program. Of course I think they never should have shut Buell down in the first place. Maybe if Harley dealers would have been more committed and provided good support to Buells then they would have done better.

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