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HARLEY-DAVIDSON REDEFINES MOTORCYCLING WITH PROJECT RUSHMORE

MILWAUKEE (Aug. 19, 2013) –Yesterday, Harley-Davidson unveiled its new lineup of 2014 motorcycle models during the company’s Annual Dealer Meeting in Denver, Colo. The star of the show is not a single bike – rather eight new bikes under the banner Project RUSHMORE, the outcome of a new customer-driven product development effort, which Harley-Davidson implemented to re-engineer the world’s best-selling line of touring motorcycles. The road trip will never be the same.

In the largest scale new model launch in the company’s 110-year history, Project RUSHMORE encompasses eight new motorcycles that feature improved power and braking performance, enhanced rider ergonomics, and dramatic styling updates that completely redefine and fundamentally transform the touring motorcyclist’s experience.

Through the implementation of Project RUSHMORE, Harley-Davidson maintains its leadership in the luxury touring and performance bagger segments with motorcycles that are smart, comfortable, responsive and simply stunning.

A Journey, Led by Riders

“Project RUSHMORE has been touched by thousands of people, most of them being our customers and our employees,” said Scott Habegger, Harley-Davidson Director of Motorcycle Planning. “The voice of the customer is represented not just up front, but throughout the process. In our product development process, we gather input and ideas at formal focus groups, but also at all the events we attend, at our demo rides, sometimes just talking to that rider or passenger sitting on the next stool at a diner. In addition, Harley-Davidson dealers provide valuable input. We then take our ideas and solutions back to customers as prototypes and get more feedback before settling on a final design. With these inputs approved, we are then able to get into production very quickly. We really feel that we are in this together as riders.”

Harley-Davidson listens and responds like never before, and Project RUSHMORE produces thoughtful innovations and technology enhancements that build on the technological foundation that established the company’s dominant leadership in the touring motorcycle segment and collectively transform the Harley-Davidson Touring and Trike motorcycle platforms. Those enhancements slot into four customer-defined categories:

Control:  Project RUSHMORE bikes pass faster, stop quicker and see farther at night, thus inspiring rider confidence.  Each model features the new Twin-Cooled™ High Output Twin Cam 103™ or the High Output Twin Cam 103™ powertrains – both with fuel injection, Reflex™ Linked Brakes with ABS (Anti-Lock Braking System), and Daymaker™ LED and Dual Halogen lighting.

Infotainment: New color-screen Boom! ™ Box infotainment systems feature the first original-equipment voice recognition and touchscreen for music, GPS navigation and phone in motorcycling, with quality audio, Bluetooth® connectivity, text-to-speech technology, plus support for intercom and CB communications in a single module.

Feel: Aerodynamics and ergonomics come together to improve comfort – from the new Batwing fairing with splitstream venting, which reduces head buffeting by 20 percent, to best-in-class ride for passengers with wider and deeper seats and new back and arm rests.

Style: The form and the function of many components are improved – a larger Tour-Pak® and saddlebags with convenient One-Touch latches, sleeker fenders, lighter cast aluminum wheels and intuitive hand control switches.

Project RUSHMORE recalibrates the expectations of touring for motorcyclists. The above elements of Project RUSHMORE are applied to the following 2014 Harley-Davidson Touring motorcycle models:

14_FLHR_AF

Road King®

High Output Twin Cam 103™ powertrain

Stiffer 49mm forks

Dual Halogen headlamp and halogen fog lights

Impeller cast aluminum wheels

Restyled saddlebags with One-Touch latch

Low-profile front fender

Improved instrument graphics

New intuitive hand controls

Available Reflex™ Linked Brakes with ABS

 

14_FLHX_LStreet Glide®

High Output Twin Cam 103™ powertrain

Hydraulic clutch

Boom! Box 4.3 infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Stiffer 49mm forks

Dual Halogen headlamp

Enforcer cast aluminum wheels

Restyled saddlebags with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Available Reflex™ Linked Brakes with ABS

 

14_FLHXS_AFStreet Glide® Special

High Output Twin Cam 103™ powertrain

Hydraulic clutch

Boom! Box 6.5GT infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Gloss Black inner fairing and color-match fairing skirt

Stiffer 49mm forks

Premium Ride Hand-Adjustable Low Rear Shocks

Dual Halogen headlamp

Enforcer cast aluminum wheels

Restyled saddlebags with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Reflex™ Linked Brakes with ABS

 

14_FLHTCU_AFElectra Glide® Ultra Classic®

High Output Twin Cam 103™ powertrain

Hydraulic clutch

Boom! Box 4.3 infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Stiffer 49mm forks

Daymaker LED headlamp and fog lamps

LED rear lighting on Tour-Pak

Impeller cast aluminum wheels

Restyled Tour-Pak with One-Touch latch

Restyled saddlebags with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Reflex™ Linked Brakes with ABS

 

14_FLHTK_AFUltra Limited

Twin-Cooled™ High Output Twin Cam 103™ powertrain

Hydraulic clutch

Stiffer 49mm forks

Boom! Box 6.5 infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Gloss Black inner fairing

Daymaker LED headlamp and fog lamps

LED rear lighting on Tour-Pak

Contrast Chrome Impeller cast aluminum wheels

Restyled Tour-Pak with One-Touch latch

Restyled saddlebags with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Reflex™ Linked Brakes with ABS

Tri Glide® Ultra

Twin-Cooled™ High Output Twin Cam 103™ powertrain

Hydraulic Assist & Slip clutch

Boom! Box 6.5 infotainment system

Jukebox media compartment with USB

New Batwing fairing with splitstream vent

Stiffer 49mm forks

Daymaker LED headlamp and fog lamps

LED rear lighting on Tour-Pak

Restyled Tour-Pak with One-Touch latch

One-Touch fuel door

Low-profile front fender

Larger gauges with improved graphics

New intuitive hand controls

Linked Braking system

New rear brakes with 16 percent larger rotors

Foot-operated parking brake

Web Staff

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  28. Great, all of these Harley Davidson motorcycle collections are fantastic!! Hopefully these bikes will rock the road through out 2014. Thanks.


  29. "Redefines Motorcycling" what a laugh!
    Adding options and technology that many other manufactures have offered for years is NOT redefining motorcycling, its simply finally catching up with everyone else.


  30. "Redefines motorcycling" ?!
    Really… whomever writes these heads …needs one.


  31. Why not a totally water cooled engine? You can still have the fins to make it look like an air cooled bike. The price of this new technology will probably be more than a new Corvette so only the rich will be able to buy one. $20K should be the most expensive model they make not $35-$45K. Geez, I can buy a brand new Duramax diesel for 45K or a pretty nice house at todays prices. What exactly is the price tag on the limited??


  32. Had recent issues with the stator and compensator sprocket on my 09 ultra. Turns out the springs for the comp. sprocket were to small to start with. 250 bucks will fix it. I hope they fixed this problem. And what's the twin cooler?


  33. WHAT is twin cooled ? the water cooler treatment they have needed for the overheating problems since '07?


  34. I like that Harley Davidson is sensitive to rider's comments and has added some features that riders requested like the vent in the front fairing. They still have the new frame designed for the 2009 Harley, but, have just refined it some and added some nice features like the one touch latches for the tour pack and side bags, and especially nice are the new LED lighting. I added that to mine, and it sure makes a difference.


  35. All this hype and they don't look very different. Do they still handle the same? Pretty boring. Shades of GM advertising.

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