“It is with deep regret that BMW Motorrad confirms the fatal injury of Kevin Ash in a motorcycle accident during a launch event in South Africa. The accident happened to the north of a town called George, 250 kilometres east of Cape Town. Out of respect for Kevin's family and friends, no further information is being made available at this time.”
Adrian Roderick, general manager for BMW Motorrad UK, said: “We are shocked and deeply saddened to hear the awful news about Kevin Ash; one of the most well-liked, experienced and respected journalists in the extremely close-knit motorcycle community. Losing Kevin is a tragedy which will be felt across the entire industry. He was a friend, as much as a journalist, and will be sorely missed. Our heartfelt thoughts are with his family, friends and colleagues at this awful time.”
Neale Bayly, USRiderNews journalist knew Kevin well. Neale said, " It’s hard to say how many times I’ve crossed paths with Kevin Ash around the world in my career. From track introductions in Malaysia to Museum tours in Italy, and all number of street rides in America, England or Spain. I've eaten breakfast, lunch, and dinner with him many times in strange places on this planet and have only one consistent memory of him. Just a seriously down to earth and friendly bloke. A fantastic rider, a true stand out in the world of motorcycle journalism, and a consummate professional, when the riding was done he was always quick to be where the fun was happening. It’s a sad day to hear of his passing, and I’m sure for BMW an extremely difficult time as they introduce their new GS to the world. My thoughts are with Kevin’s family and friends today and I will take some solace that Mr. Kevin Ash didn’t waste any of his time on this earth. He rode hard, rode well and always did it with a smile on his face. "