Wall Drug Store, located in Wall South Dakota became famous from its self-promotion. Billboards advertising the drug store can be seen for hundreds of miles throughout South Dakota and the neighboring states. In WWII, American GI's even painted signs throughout Europe pointing the way to the iconic tourist trap. That tradition continues today with soldiers from South Dakota and neighboring states.
But, beginning in May, a new sign will crop up in Wall. The iconic bar and shield of Harley-Davidson will be erected as the owners of Black Hills HD have decided to venture out and open a satellite store in Wall.
According to a report in the Rapid City Journal, the decision was made because Harley corporate ended a program allowing dealers to sell "event items" like Sturgis rally shirts outside of Harley stores.
For years Black Hills HD sold its rally shirts and other merchandise at Wall Drugs.
The store is expected to open in May, 2011.