Custom motorcycle builders know one thing, Michael Lichter is a photographic wizard. And with over three decades in the industry and lifestyle, Easyrider photographer Michael Lichter has become almost as famous as the bikes he photographs.
Quiet and unassuming, Lichter goes about his work out of the spotlight. The same spotlight he deftly shines upon the two wheel lifestyle, capturing the essence and spirit of the "american biker."
This January in Charlotte, Lichter set up his studio, as he does at all the Easyrider Bike Show stops to photograph bikes that will eventually find their way onto the pages of Easyrider magazine. This video shows just a fraction of the time and care Lichter and his staff take to get the bike into position to begin the photo shoot.
You'll notice that no detail is overlooked as an assistant cleans both tires before backing the bike into place.