New York Company Says it owns Daytona Bike Week Name

A New York Company is claiming it has trademarked the Daytona Bike Week name and wants locals to pay to use the phrase

In a move that nobody saw coming, a company based in New York has filed trademark paperwork with the State of Florida which gives it ownership of the term Daytona Beach Bike Week.

The Daytona Beach News Journal is reporting that the holding company quietly filed the paperwork, spending less than $100 to basically steal the name, which previously no one entity controlled, and is using it to attempt to force local businesses to stop selling merchandise with the phrase, "Daytona Bike Week."

Yosef Amar, owner of Joe Cool Inc., said his claim to the trademark rights on the event's name is based on the fact he has produced T-shirts and other products with the Daytona Beach Bike Week name since 1987.

Other companies say they've produced T-shirts longer than Amar and it may take a court to eventually settle this dispute.

Read the News Journal report here.

Web Staff


  1. I agree with Micheal's statement above. Change word use and order changes everything. I hear websites names have the same system, change word order or a character or two and you have a different website.

  2. Tell him to screw himself and just call it Bike Week at Daytona. He then has a worthless trademark.

  3. Yosef Amar? Doesn't sound like an American name to me, leave it to foreigner to try to "cash in" on something as big as this. We've been sold out, it's a shame.

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