Yamaha Seeks Younger Market Through Vegas Sweepstakes

Flanked by Playboy Bunnies from the Playboy Club atop the Palms is Bob Starr (on left) Yamaha Communications Mgr and George Maloof, Owner of the Palms Casino Resort (right)

Japanese motorcycle manufacturers are feeling the effects of the sluggish economy along with the rest of the motorcycle industry.  Declining sales and aging customer base have eroded sales from Honda, Kawasaki, Suzuki and Yamaha.

In an effort to reach a more youthful market, Yamaha has teamed with the Palms Casino Resort in Las Vegas to introduce the “Life in the Fast Lane” Sweepstakes.

Yamaha and the Palms Casino Resort  will award one lucky winner an all inclusive trip for two to the Palms Casino Resort and a new Palms ‘themed’ Yamaha R1 supersport motorcycle designed and customized by Nick Anglada Originals and loaded with enough bling to satisfy even the most high maintenance show girls appetite for glitz and glamor.

cheduled to run from August 2010 to March 6, 2011, the “Life in the Fast Lane” sweepstakes will be promoted on line at http://www.yamaha-motor.com/ and will include a display on the casino floor of the Palms showcasing the customized R1 together with additional information on Yamaha motorcycles.

“We are delighted at the opportunity to work with the Palms Casino Resort” said Bob Starr, General Manager of Communications for Yamaha Motor Corporation. “The Palms is regarded as the hottest, youth focused casino resort in Las Vegas. Through this exciting co-promotion Yamaha will reach a new pool of potential riders who will appreciate the performance and outstanding design of our motorcycles.”

George Maloof, Owner of the Palms Casino Resort, is equally enthusiastic: “We were thrilled at the concept of translating the energy and excitement that radiates through the Palms onto the canvass of a Yamaha high performance sportbike and the actual results are fantastic! Whoever wins the Life in the Fast Lane sweepstakes and the custom Palms R1 is one lucky guy or gal!”

Web Staff


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