Adventure touring isn't a huge piece of the motorcycle industry. And, until recently, British motorcycle maker, Triumph, was content to sit on the sidelines and allow German rival BMW to own the segment. Now the Brits are jumping in with a new offering and using social media and the internet to organically create "buzz" for the new offering.
Triumph, or someone connected with the brand, has "leaked" these photographs of the new bikes on the website Onewheeldrive.net. The "Adventure" appears to be 800cc or slightly larger which would put it in the class that BMW dominates with the GS800.
The Brits have setup a website for the new bikes were details are slowly released. www.triumphadventure.com