Worth Harley-Davidson Expands

Kansas City, Missouri – May 4, 2010 – A name synonymous with Harley-Davidson is about to roar even louder as Worth Harley-Davidson North, one of the country’s most successful Harley-Davidson Motorcycle dealerships, moves into its new home at 9400 Northwest Prairie View Road in Kansas City, Missouri, and celebrates with its Grand Opening on June 4th and 5th, 2010.

The new 50,000 square foot facility sits on six acres, two-and-one-half times the size of the dealership’s former location in Gladstone, Missouri. The new showroom features more than 25,000 square feet of new and used Harley-Davidsons, comprising one of the largest selections of motorcycles in the Midwest. With more than 400 Harley-Davidsons under one roof, Worth Harley-Davidson North is poised to once again sell more new Harleys than any dealership from Canada to Texas. Its new location, within only three miles of the Kansas City area Harley-Davidson plant, provides an unparalleled opportunity for Harley enthusiasts to be a part of the experience from factory floor to showroom.

“This move is bigger for us in every way,” said Rick Worth, owner of Worth Harley-Davidson North. “Bigger showroom, bigger selection…it will take our customers and Harley fans to the next level.”

Worth’s Grand Opening Events are Guaranteed to Make Some Noise.

To celebrate the move, Worth Harley-Davidson North will present “Worth Stock”, a two-day grand opening event that will feature national-caliber musical performances and motorcycles. Friday, June 4 will feature country music with Chris Cagle, James Otto, and the Flat River Band. Saturday night features Jesse James Dupree and his band, Jackal, plus Nigel Dupree and local Kansas City area bands including Stairway to Zeppelin and many more. All of the concerts will be free and open to the public.

ThunderRun Continues Grand Opening Festivities

The following week, on Saturday, June 12th, Worth Harley-Davidson North will host the third annual ThunderRun, the only motorcycle event of its kind that last year raised over $50,000 for the Juvenile Diabetes Research Foundation (JDRF). The mission of JDRF is to find a cure for diabetes and its complications through the support of research. ThunderRun will begin at 11:00 a.m. at the all new Worth Harley-Davidson North.

Together “WorthStock” and ThunderRun will make Worth Harley-Davidson North the mecca of all things on two wheels…until Sturgis comes around in August.

More Chrome and More Loans Make Worth Roar

Worth Harley-Davidson North’s sales consistently rank in the top 10 nationally. That’s an accomplishment that doesn’t come easy as Worth is not only competing against dealerships in the Kansas City area, but with dealerships in sun-belt cities like Daytona, Miami and Los Angeles. Despite a top selling season that is only eight months long, Worth puts up numbers that not only surpass other Midwest dealers, but puts them in a category that only the sun-drenched big dealerships can touch.

Part of Worth’s success comes from selling bikes to customers all over the country. In fact, Worth Harley-Davidson North has sold motorcycles to owners in every state except Hawaii. It’s a fact that they are quite proud of.

“We work hard to have the right bike at an affordable price,” says Chris Geren, General Manager of Worth Harley-Davidson North. “Our selection and approach to financing makes us a destination for buyers from all over the country.”

Financing is a key distinction for Worth Harley-Davidson North. Worth’s relationship with lenders and its ability to find financing for purchasers puts it at a level above most other dealerships. Worth is able to offer financing at more favorable terms for buyers, often with better terms than their own hometown dealership. The selection doesn’t hurt either.

“Originally we came down here for the price,” said Tim Ballard, a customer from Norwalk, Iowa. “We got down to Worth Harley-Davidson North and the service, the guys in sales, and the finance guys were great. It was worth the drive.”

Customers like Ballard have June 4th and 5th marked on their calendar. The Worth Harley-Davidson North Grand Opening will mark a new chapter for a Harley-Davidson original.

“We’re in the top ten now but we’ve got our eyes on number one,” adds Worth. “We’ve got the bikes, we’ve got the attitude, and now we’ve got the place. We look forward to seeing you!”

For more information on Worth Harley-Davidson North go to www.worthharley-davidson.com or call 816-420-9000.

Web Staff

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